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  • Writer's pictureSarah

King Midas had a problem

>> Do you wish everything you touched turned to gold? <<

If you haven't heard the story of King Midas I'll give you the abbreviated version:

King Midas was a greedy so and so. And so consumed by the desire to be the wealthiest person alive, was he, that when granted a single wish, he desired everything he touched turn to gold.

Initially not a problem ...

Flowers, grass, trees, stones etc ... all lovely and golden. Perfect!

But what happens when you want to eat something? Well, it's not easy to chew or digest gold, so eating is out.

He was a large lad so he could get by for a while - or perhaps he could get his lackies to put food into his mouth like a mother bird feeding her cheeping babies.

But if you've touched your servants and they've turn to gold, then that's out too.

And when you turn to your nearest and dearest for help and they turn to golden statues at your touch, well, now you're in a spot of bother.

The problem was, King Midas was already extremely wealthy - he had more than enough.

He just wanted more.

The moral of this story is be careful what you wish for.

As soon as good ol' King Midas got more, he couldn't stop there. He wanted even more. And more, and more, until it caused him all sorts of bother.

If you're already busy, and business is ticking along at capacity, sometimes it's best just to stay as you are, even if that means turning away new work.

I realise this sounds counter-intuitive, but bear with me.

If you take on more than you can deliver, and your standards drop from the level of quality your customers are accustomed to, you could end up doing more harm than good.

And if your quality drops, you'll lose customers, and you'll lose recommendations and future business.

Today's small business tip is: don't extend beyond your means.

If you do want to grow and expand your business, make sure you have the tools, technology, people and processes in place.

This will ensure you can grow at a pace that won't be detrimental to the long term health of your business. And you.

By expanding your business you will still strike fabled gold, just in a way that will allow you to enjoy it.

Best, Sarah


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