• Sarah

Would you let a garbage truck driver drive your Rolls Royce?

How many years have you been doing your job?


5 years? 10? 20? More?


And would you say you're good at it? Perhaps better than good - you're bloody great!


You have years of experience (blood, seat and tears) that go into each and every project you apply yourself to.


You've likely made every mistake in the book, and then some. And learned from them.


Armed with this wisdom, you look at every project knowing how to get it right - how to make it a success. And can see the potential problems that will need to be avoided, before you've even began.


Many of the things you know, you cannot be taught. It can only come with experience.


And it's this experience that people are paying you for. Which leads me on to today's business tip: Never under charge.


Or put another way: never undersell yourself. And never doubt your ability, so charge appropriately. Your references, and the advice you provide during initial discussions with the customer about the project, will prove to them that you know your stuff; that you're the right person for the job.


There's an old saying that fits here: You get what you pay for.


You may loose one or two projects because the customer is not willing to pay what you've quoted, and that's fine. There's plenty of sensible custmers out there who will. Plenty of customers who see the value of paying for experience.


Hold out for those. Avoid the penny pinchers. You'll likey find their a PITA anyway.


Best, Sarah

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