Lose the jargon and keep things simple
I closed my eyes and reimagined my evening ...
In front of me arrived a bowl of Rice Krispies and a marmite smothered crumpet to see me through.
I wonder if I reimagine my bank balance it will swell to a Jeff Bezos eye watering wallet busting size?
And if I squeeze my eyes tight and reimagine hard, my kids will get up and sort themselves out in the mornings?
Too much. I pushed reimagining too far.
But some have tried to push it further still ...
I recently saw a TV advert for a car that helps you reimagine driving. I sat there waiting for the wings to pop open and for it to fly off chitty chitty bang bang style.
I was left disappointed.
I've just seen an article asking you to attend an event and reimagine project management.
Followed by another inviting you to reimagine finance.
I'm beginning to think a weird cult is at hand. Using their powers of influence to display ‘reimagine’ in line with something you could never actually reimagine - the word acting like a hypnotic trigger. I'll know for sure if my husband has to slap me out of a chicken clucking stupor.
Whatever happens one thing is certain ...
Reimagine has been turned into meaningless jargon.
And I've a sudden craving for corn.
Today's small business advice is: avoid jargon.
Avoid using words your customers are unlikely to understand.
Speak in a way anyone will get.
Winston Churchill summed it up best when he said: "Use simple words everyone knows, then everyone will understand".